First of all, I would say that having a well-optimized website will in most cases bring you even more business than social networking, especially if you are a small to medium-sized local business, because more people will be “hairdressers. Port Macquarie” type into a search engine like Google , Yahoo and Bing, and then they can lose all potential deals on any social media site and without a website. However, despite all these (not so good) statistics, I still think that it is still a good idea for companies to use social media in the same way that many SMM professionals do today, Why? Because it obviously doesn’t work the way it claims. SMM and corporations in general often see social networks like Facebook as a new market ripe for choice, and when Facebook began measuring users by the millions, PayPal co-founder Peter Thiel invested $ 500,000 in 7% of his company (June 2004) and because several venture capital companies and in October 2007 Microsoft announced that it had acquired a 1.6% stake in Facebook for $ 240 million. However, since the weak start of Facebook so far (2012), neither SMM nor companies have actually been able to take advantage of the large number of Facebook users online. The fact is that the numbers are not the same for buyers. Is it in the interest of a social media marketing company to communicate on social media? Perfect. Is there a social network like Facebook that people who are most interested in believe that companies can sell them a lot through advertising and marketing? Of course it is. In early 2012, Facebook revealed that its revenue jumped 65% to $ 1 billion last year, as advertising revenue typically jumped nearly 90% to $ 3.71 billion, so it’s clear that the SMM concept works for them, but it works for you ? Well … not statistically, but that doesn’t mean it won’t happen again.
I think the big difference between social media and search engines is intentional. People who use Google are deliberately looking for something, so if they are looking for hairdressers, this is what they are looking for right now. In something like Facebook, the main goal is usually to connect with friends and family. In October 2008, Mark Zuckerberg himself said: “I don’t think social networks can be monetized in the same way as search engines … Three years from now, we need to know what the best model is. That’s not our main focus right now.” One of the biggest problems for companies in the field of social networks and SMM is perspective. According to the IBM Institute for smm panel Business Value, there are “significant gaps between what companies think consumers are interested in and what consumers say they want from their social media interactions. In companies.” For example, in today’s society, people not only give you recommendations, Facebook likes, comments or details without getting anything in return, so the old acquaintance “what’s here for me?” Come into the game. The main reason most people connect with brands like social media companies is to get discounts, but brands and companies themselves think that the main reason people connect with them on social networks is to learn about new products. Brands and companies that receive discounts are only 12th in their list of reasons why people associate with them. Most companies believe that social media advocates can add, but only 38% of consumers agree.
Businesses need to find more new ways to connect to social media if they want to see a result. IBM’s study of companies that have gained some control over how they use social media to their advantage shows some good initiatives, keep in mind that when we ask you what they do when they interact with companies or brands through social media, consumers called “getting discounts or coupons” and “buying products and services” as the two main activities, each of which is an ice cream company in the US called Cold Stone Creamery, which offers discounts on its products on its Facebook page. On the other hand, there is a great program launched by Best Buys in the US called Twelpforce, where employees can answer customer questions via Twitter. With Cold Stone Creamery and Twelpforce, the advantage is clearly in favor of the potential customer, and a good trick of social media marketing is to sell without trying to sell (or seem to be selling) at the expense of the majority. social media marketing is targeted in the wrong way. .
Building a tangible buyer relationship with consumers through social media is not easy and perhaps the biggest benefit for companies is the use of social media to increase their website rankings on Google. However, the company must understand that you cannot set up a business page on Facebook and hope for the best. SMM makes an effort and potential customers need to see the value you offer through your social networks to give them something worthwhile for their social interaction and time, and then you can achieve better results.